Internal Linking Strategy for 2026
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10 min read
Passing "Link Juice"
Internal links are links from one page on your website to another. They are the scaffolding that holds your site together and helps distribute authority (often called "link juice") across your domain.
Anchor Text Optimization
The text you use for your link (anchor text) is a massive signal to Google. Avoid generic text like "click here". Instead, use descriptive keywords that tell the user and the bot exactly what to expect on the destination page.
Avoid:
"To see our results, click here."
Better:
"Check out our latest SEO case studies."