The Ultimate Guide to Schema Markup

• 9 min read

What is Structured Data?

Schema markup (Schema.org) is a code that you place on your website to help search engines provide more informative results for users. It powers "Rich Snippets" like star ratings, prices, and event dates.

JSON-LD: The Industry Standard

While there are several ways to implement schema, Google recommends using JSON-LD (JavaScript Object Notation for Linked Data). 

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "RS Digital",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Business Way",
    "addressLocality": "London"
  }
}
Done!